BUSINESS: Astrid and Matthew Hoffman began growing and selling heirloom seeds through their business, the Living Seed Company, in 2011. The former interior designer and puppeteer met at the Solstice Grove Institute in Nicasio, where they butted heads before teaming up.
Husband-and-wife team Matthew and Astrid Hoffman are seed farmers and distributors who live in a large house with bright blue siding that sits across the street from Marin Sun Farms in Point Reyes Station. Their home—which they rent from a longtime Point Reyes resident who helps them package seeds—is the base of operations for the Living Seed Company, the couple’s nascent seed-saving business, and during the busy packaging season the whole house transforms into an office space strewn with seed packets and boxes filled with produce they’ve grown from the seeds they’ve saved, such as peppers and (surprisingly) watermelons.
“It’s pretty much just Matthew and myself,” said Astrid, who ran an ecological interior design company in Santa Monica prior to launching the Living Seed Company. “We hired a designer to do our website and we bring on seasonal volunteers, but we’re the two more-than full-time people in the company.”
The Living Seed Company is a local seed growing and vending business and online retailer that the Hoffmans created in 2011 to support themselves as a family and to promote sustainable seed-saving practices. The company also runs seed-saving education workshops and donates seeds to schools, farmers markets, libraries, correctional facilities and community gardens.
At the operational level, Astrid is in charge of the company’s in-house responsibilities: day-to-day administration, accounting, marketing, public and vendor relations. Matthew oversees the entire seed production, which encompasses the half-acre backyard load and two larger sites at Black Mountain Ranch.
“We’re trying to find a way to live and farm here in West Marin,” said Matthew, who grew up farming with his family in rural Wisconsin and worked as a giant puppeteer for Puppet Farm Arts. “We’re a young company focused on the greater good for the Bay Area. It’s definitely a dream to be in Point Reyes. Farmers are heroes here.”
Aside from saving seeds from their local stock, the Hoffmans coordinate with other growers along the West Coast and with some in the Midwest. The couple selects sources from a cream-of-the-crop vendor list that was given to them by a mentor whom they met while attending a weeklong seed school.
“There is a very delicate dance between knowing what to stock and how to prepare for the growing season,” Matthew said. “We’re fortunate to know we have high-quality seeds. Not all seeds are grown in climates similar to ours. It’s like the food movement: know your seed farmer.”
Living Seed is one of many regional seed growing organizations that have signed the Council for Responsible Genetics’ Safe Seed Pledge, by which buyers and sellers agree they will not knowingly trade in genetically modified or engineered seeds. Founded in 1983, the nonprofit council conducts research on genetics issues and provides a network for the non-G.M.O. seed market.
“Too often the conversation is limited to whether G.M.O. products are safe or not,” said Jeremy Gruber, the president of the Cambridge-based council. “The truth is that we just don’t know. There have been a number of studies, but there have been no long-term studies done that look at the effects of G.M.O.s over many years. Unfortunately, we live in a country that allows G.M.O. proliferation while studies are still being done.”
High-profile G.M.O. corporations like Monsanto have attracted media attention by their fierce lobbying to control product labeling rights and make it harder for the general public to know whether or not their food has been genetically modified. Meanwhile, since the 80s and 90s, these companies have slowly swallowed up small bioregional seed companies and, in doing so, have greatly reduced seed varieties.
“After thousands of years of seed-saving practices, there has been a huge shrinkage of available seed stores,” said Matthew, who believes fewer seed varieties put communities at risk by the possibility of climate change wiping out one or two predominant strains. “The future is moving back to smaller food systems. Seed saving allows people to adapt their seeds to their environment, so that the seeds become more resilient. It’s a process that takes years, but it’s important for regional food security.”
Unlike companies that produce hybrid G.M.O. seeds, Living Seed only sells what are known as “heirloom” seeds. All heirloom seeds are open-pollinated, which means they grow to produce offspring similar to their parent plants. This practice plays a key role in seed-saving techniques that, according to the Hoffmans, could over time restore seed variety, resilience and security.
“The miracle of a seed is pretty wonderful,” Astrid said. “Even though we’ve lost a lot over the past century, the opportunity is still there to create new heirlooms. Seeds are such intelligent beings, aware of where they are and adapting constantly.”
Like the seeds they grow, the Hoffmans have also had to adapt to changing conditions. The two met at the Solstice Grove Institute Program, a long-term environmental residency in Nicasio, where the couple butted heads at first but eventually found themselves talking about marriage and raising a family. The couple hopes to one day teach their children how to grow seeds, keeping the cycle of seed farming alive in West Marin.
To date, the Hoffmans have financed Living Seed through a variety of their own funds and loans from family and friends. Now, the company is in the midst of a two-week Kickstarter campaign (which was chosen as staff pick by Kickstarter within five minutes after launching). The Hoffmans have until Dec. 17 to raise $15,000.
Funds raised will go toward updating the seed packet image and revamping the website’s shopping cart feature, as well as streamlining office functions so that both Hoffmans can spend more time growing and breeding local seeds.
To pledge to the Living Seed Company’s kickstarter campaign please visit https://www.kickstarter.com/projects/livingseed/growing-a-delicious-beau…
The Living Seed Company is turning to alternative crowd funding, as a way, to bring their seeds to more gardens.
With just 2 weeks to fund the project, The Living Seed Company is seeding a cause to grow.
The Living Seed Company is a young family owned and operated heirloom seed company based in GMO-Free Marin county in Point Reyes Station, CA. and is turning to Kickstarter, with an all or nothing model, to raise the funds it needs to expand and grow. The Living Seed Company has a total of 14 days to fundraise their goal of $15,000. The campaign will run until December 17th, 2014.
Take a look at their campaign here.
Astrid and Matthew Hoffman of The Living Seed Company, chose this online model as an alternative way to raise
funds for the expansion and growth of their heirloom seed company. Crowd-sourcing has an ability to reach a wide audience while creating a momentum in their campaign that will inspire those who come across it to fund and spread the good word.
WHY RAISE FUNDS?
We are ready to step into greater exposure both in the San Francisco Bay Area, West Coast and nationally. Our wholesale vendors which includes garden centers, hardware stores and specialty shops have requested we add images of the varieties to our wonderful information filled packets. We have taken most of the photographs and are currently reformatting the packets to incorporate them. A major cost involved in this is the printing of new packets and labor to reformat.
We also need to update our website to make it more search engine optimized (SEO) and e-commerce friendly. We have received a lot of comments on how beautiful and clean our website design is and we want to keep the same look with more user friendly features, for both the customer and us. There are a lot of new plugins available that will help us save time and money by providing; invoicing, shipping labels, tracking, inventory and analytics.
We also need to update one of our computers to ensure seamless interaction with the new site. Another item needed is machine to print “packed for date” and “lot number” which we are currently doing by hand and is very time consuming.
Another time consuming aspect of the company is seed cleaning. With the help of a couple seed cleaning machines we can spend a lot more time growing seeds and our customer base.
Campaign runs till December 17th, 2014.
Please join and support our work!
Ever wondered when would be a great time to plant a garden you can harvest in the cold of winter? Now! Believe it or not, from now till mid-summer is the ideal time to plant seeds for your fall and winter garden.
If growing a winter garden has piqued your interest, then read up on how to best grow varieties you would like on your winter table. It will be wise to do some research and even check in with your local extension office, as not all varieties will want to be grown now and some will grow better in the fall and others in the spring.
As your spring garden begins to wane and more space becomes available in your garden beds, now would be a great time to begin selecting your favorite cool loving vegetables. Think Brussels spouts, cabbage, kale, carrots, beets, Swiss Chard, broccoli, lettuce, cauliflower, celery, favas, leeks, mustards, radishes and many more!
Keep in mind that protecting your plants from the heat, during the summer months and then protecting them from fall and winter frosts will be the key to a successful winter garden. Integrating cold-frames, row covers and clotches might be the perfect solution to extending the seasons and protecting your crops.
When deciding what to plant, think of the varieties that take the most time to mature and plant those now, while plan to seed those varieties that are fast to mature and plant those later in the season. Take into account the amount of time needed before transplanting and harvesting, this in addition to, noting plants sensitive to frost is something to consider. Lastly, taking into consideration fall factor is key to success! Fall factor represents the change in pace plants take as they move into the dark of the year.
When thinking of what you want to enjoy on those cold winter days, its important to work backwards when planning your garden. Take into account the following:
- The amount of days from planting to transplanting
- Incorporate the average number of days till maturity
- Tack on an extra couple of weeks to account for the fall factor
= The number of days to count backwards for prime winter garden production
If you live in areas where temperatures reach around the late 90’s and early 100’s, in the summer, it is important to take extra care of your seedlings as they emerge. Keeping them in areas that hover around 85 degrees or below is important to make sure they are not being scorched. An easy solution would also be to start your seedlings inside and transplant after they have reached about an inch or so in height.
Keep in mind that mulching your garden beds now, like any other time, is only going to benefit water retention, weed suppression, added organic matter and enhanced fertility.
Succession planting is another excellent planning method to help you arrive at a continuous harvest. Keep track of your planting days on your garden calendar or journal. Keeping good notes, year after year, will ensure that you are learning from your mistakes and making the most of each season!
Every week we are going to introduce a Seed of the Week, where we are going to select one seed to highlight. We will share the historical attributes, the story that makes this variety an heirloom and why we love it so much!
This unique, pretty cuke is prized by gourmet chefs for its delicate flavor and crisp flesh. Deriving its name from its yellow skin, shape and size. An old heirloom that is sure to still please the discriminating cucumber lover and is easy to digest.
This one is easy to grow, works well in containers, and is extremely productive. Best when harvested young. Great for slicing, salads, on sandwiches and makes delicious pickles!
Please meet … Lemon Cucumber
A perfect vegetable to plant now and enjoy towards the end of summer – a perfect time to cool with cucumber water or salad! Best of all? It’s on sale, for only $1.50 – time to eat cucumber
Denver Urban Gardens
The Living Seed Company believes everyone should have access to vital, pure, open-pollinated seed varieties and through their The Giving Seed Program, seed donations have been sent to Haiti, India, Africa, Europe, South America and throughout the United States.
Over the past three years, The Giving Seed Program has given away over 4,000 packets of fresh heirloom seeds to school garden programs, inner city youth programs, community gardens, seed libraries, food banks, correctional facilities, veteran programs and others. The Living Seed Company also covers the cost of shipping.
We take recommendations for seed donations, feel free to email us at info@LivingSeedCompany.com. Interested in donating to our program?
Donations can also be made by calling us at 415.663.8002 or by sending a check to:
The Living Seed Company
P.O. Box 177
Point Reyes Station, CA 94956
Women’s Earth Alliance Seed Donation India
The Giving Seed Program began with a vision to give back to our local, national and global community. We kicked it off with donating a collection for every ten collections sold.
Today, aside from giving away collections, we are also giving away individual packets suited to particular growing regions and community needs.
The Living Seed Company also gives out Basic Saving Booklets to encourage and support communities saving seeds and adapting them to their bio-regions.
A Few of our Donation Recipients
Inner City Coalition
- Seed Lending Library | Steamboat Springs, CO
- N.W. Regional Correctional Facility | McChord, WA
- Denver Urban Gardens | Denver, CO
- Mill Valley Seed Library | Mill Valley, CA
- Hunters Point Family Girls Program | San Francisco, CA
- The 4-H Auerfarm | Bloomfield, CT
- Youth Over the Rhine | Cincinnati, OH
- AgriCorps | San Jose, CA
- Opportunities Over the Rhine | Cincinnati, OH
- Capital District Community Gardens | Troy, NY
- Comida del Bosque | 4 Corners
- The Institue of Ag | Steamboat Springs, CO
- Huichol People | Mexico
- Idaho Plant a Row | Coeur d’Alene, ID
- Church Living Stone Baptist | Chesterfield, VA
- Alfred Community Garden | Alfred, NY
- San Quentin Correctional Facility | San Rafael, CA
- Alder Ave School | Egg Harbor Township, NJ
- The Neighborhood Farm Initiative | Washington DC
Thank you so much for your seed donation and for what your company is doing to save these valuable seeds. M. Fay
We are so appreciative of your generosity in choosing DUG as the recipient of a seed donation. Your donation means so much to the gardening community in Denver. Thank you! J. Romer
We are greatly appreciate your effort and helping us with the seeds program for Haiti. Again many thanks May God richly bless you. Pastor J. M. Etienne
The world of seeds can be a cornucopia of information, images and wild descriptions, almost all with promising results. Unfortunately, for most novice gardeners, it can be very misleading and frustrating. How can you tell if a seed company is good or not? Simple, if you can call them and have them provide you with where their seed crops have been grown. Most small seed houses would be more than happy to provide such information, as it proves that the consumer is going the extra mile to ensure where their seed source truly comes from. You will be surprised to learn that not many seed companies grow their own seed, which leaves the consumer to trust each company for providing seed that has vigor, traits and characteristics signature to each seed.
Today, you can find prices for a packet of seed, start at a modest 99 cents and reach upwards of $8.00. So what is the difference in that large gap? Most seed, sold economically via big box retailers is usually grown in Asia. Which means, it is already adapted to a region, soil type and water source, that is completely different from what you have at home. Their organic standards may be something to question, as well as their labor practices and environmental impact, among other things. Despite federal germination standards, inexpensive seed has lower germination. Although this may or may not be due to the quality, it often has to do with how the seeds are stored and transported, before it makes its way into a garden. Seeds are living breathing embryos and conditions that are too hot can inevitably kill the seed before it has even had a chance to germinate. At the turn of the 20th century, the United States was full of regional seed houses covering the country from coast to coast. In the 80’s there was a huge consolidation of the seed industry when large pharmaceutical and big ag companies bought out many of these family owned businesses. This not only reduced the available genetic stock to gardeners and farmers, but began to tip the scales heavily, in a direction that did not favor biodiversity, preserving genetic stock, seed saving or family farms. This has caused a dichotomy in the world of seeds and available food varieties, but with new seed houses sprouting up again, things are changing and rare and unusual varieties are becoming the vegetables and fruits of choice. Most importantly, consumers are becoming more aware of what to look for in their food, what questions to ask their farmers and now, how to choose from a reputable seed company.
Not all seed is created equal. A seed may have the same variety name, as seed from another company, but the quality in its traits may be vastly different. Just imagine the difference in how a small farmer vs. a large farmer will have the ability to pay attention to his fields and truly choose crops that are only of the highest quality. The purity of a seed variety is only as clean as the attention paid to that crop. More awareness among gardeners and consumers, alike, are realizing the importance of supporting small family farms and family owned businesses, which the very back bone of what this country was created on.
Seeds naturally adapt to where they are being grown, the more they are planted in the same place the more resilient they become to pests, disease and inclement weather. Seeds, sold from a reputable seed house can offer seeds that were probably grown in conditions where plants are rouged and seed is never harvested from diseased or weak plants. This practice in turns builds strength and purity in a genetic line, assuring vigor in future generations. Choosing seed that has been grown in your local area or in similar climate will assure that the seeds you plant will naturally be more acclimated to your climate and will thrive with your love and attention. This inherently builds regional resilience in the food supply of an area.
It wasn’t too long ago that most gardeners and farmers saved the seed from their fields, but with the on-slot of modern agriculture, that ancient practice began to fall away in favor of hybrids and petroleum-based pesticides and insecticides. The chain was broken, but only temporarily. There is a resurgence in returning to these practices, these ways that have been tried and true for thousands of generations and they are reminding us of how things were done. In such a way that is in reverence to the plants and the earth, where a relationship of reciprocity is developed and trusted. One of our main principles, as a small family owned seed company, is for more and more farmers and gardeners to begin to tap back into the beautiful cycle of life, known as seed saving. We believe seeds are not meant to be stored, we believe the most vital seed vault is in your very garden. The living embodiment of life and death, the place where we find ourselves and learn about the nuances of life.
There is a strong opposition, happening globally, to reject what is happening in modern ag and the truth is that growing a garden may be one of the most radical acts anyone can do. It directs the energy into what works, locally grown food sourced from your backyard. For those without a yard, supporting local farmers via CSA’s and farmers markets can be as rewarding and powerful. Starting a garden with pure seed is essential in growing a healthy vibrant garden! When folks buy seed from us, we see it as though they have joined our growing family. Where they will received the support they need to assure their plants thrive in the ways that they are meant to!
With the amazing response we have received from highlighting our favorite seeds, we have decided to do a seed of the week!
Every week we are going to introduce a Seed of the Week, where we are going to select one seed to highlight. We will share the historical attributes, the story that makes this variety an heirloom and why we love it so much!
The Vermont Cranberry Bean is an extremely versatile heirloom, able to be enjoyed as a snap, shell or dry bean. Originally dating back to the 1800’s from Northern New England, this bean is truly timeless in its taste, texture and appearance! Known as mild bean, that can easily absorb the flavors it is cooked with.
This is an excellent bean for West Coast climates that has a tendency towards cooler nights.
Interested in trying your hand at seed saving? Beans are one of the easiest crops to start with! Let the plant dry completely down, harvest pods, remove beans and store in an air tight (not vacuum sealed) jar. If rain is approaching and you have not harvested your beans yet, pull the entire plant, roots and all and place in a dry and rodent-free place, until the pods are completely dry.
Please meet … Vermont Cranberry Pole Bean
What a wonderful heirloom pole bean from Vermont! Multipurpose, maroon with cranberry stripes, bean can be used as a dry bean with a rich flavor for soups and makes an outstanding baked bean. Also an incredibly beautiful pink-striped snap bean and great as a shelly.
This bean will do great in cool-weather, short season climates. Dry bean keeps great in storage.
Every month we are going to introduce a Seed of the Month, where we are going to select one seed to highlight. We will share the historical attributes, the story that makes this variety an heirloom and why we love it so much!
This stunningly beautiful vegetable is now sought after by chefs and home-cooks for its radiant colors, delicious taste and enhanced health benefits. Purple Carrots have been grown in since 900 A.D. in Afghanistan, Turkey and Middle East, but this incredible carrot was only Introduced in 2005. Dr. Philipp Simon and staff at the USDA in Madison, Wisconsin, bred a whole new spectrum of colored carrots, stay tuned for more of those varieties!
The Cosmic Purple Carrot adds a punch to any meal, whether enjoyed raw or cooked. Grate it in a salad or on the side, add some lime juice and relish in the crunch while enhancing your meal with a sweet spice!
Please meet Cosmic Purple Carrot …
An amazing colored carrot, Cosmic Purple on the outside and brilliant orange and yellow on the inside. A delicious sweet and spicy flavor that kids of all ages will love! This one is a favorite!
Purple has always been a sign of royalty and now purple vegetables are a sign of health. Rich in phytonutrients, this vegetable will add more than just beauty to your meal, it will enhance your overall well-being!
Getting married or know someone who is? Looking for a favor to give your guests, something to remember your event by? Look no further, our custom seed packets can be filled with any vegetable, flower or any herb seed. The packets can be designed in honor of you and your beloved with an image or a gorgeous botanical drawing.
With wedding season in full swing, it’s no wonder brides all over the country are at their most excited and stressed states of mind. With so many decisions from dresses to food to flowers, it’s not a surprise that party favors are low on the priority list.
Chocolate covered almonds and small mementos are usually the simple go-to solution. Unfortunately, favors are often left behind or end up in a landfill. With the advent of the farm to table movement and more and more people interested in gardening, offering customized seed packets for special events is a natural and often long-lasting favor.
Just think, whether you choose herbs, vegetables or flowers, your guests will be sure to remember you and your special event every time they enjoy one of the fruits or flowers from the favors they received.
Leave a lasting memory that will feed your guests, provide forage for bees and butterflies or simply bring color and life to a home.
For more information on varieties available and pricing, contact us at info@LivingSeedCompany.com